Building the next
Market Times TV
digital platform.
Branding, Website & Mobile App Development Services — a complete digital ecosystem for publishing, editorial operations, subscriptions, market data and audience engagement.
+91-9999661711 · info@thepitchpoint.in · thepitchpoint.com
Branding & UI/UX
A consistent visual identity and a modern news/media-focused interface for web and mobile.
Logo Revamp & Branding
The existing Market Times TV brand identity will be revamped with a consistent visual language.
- Logo revamp / redesign
- Logo variations
- Brand colour palette
- Typography guidelines
- Brand usage guidelines
- Basic brand guideline
- Social media branding
- Printing material guidelines
- Business card design
- Letterhead design
- Essential stationery requirements
UI/UX Design
A complete UI/UX system will be designed for the website and mobile applications, focusing on readability, accessibility, engagement and easy navigation.
- Website information architecture
- User journey planning
- Desktop UI design
- Mobile-responsive UI
- Mobile application UI
- Modern news/media interface
- Homepage UI/UX
- Internal page UI/UX
- Navigation & hierarchy
- Visual design system
- CTA & interaction design
- Subscription screens
- Reporter/editor/admin screens
Website Development
A dynamic platform connected with a central CMS and designed around the publishing workflow.
Dynamic Homepage
The homepage will be manageable from the backend and may include:
- Latest News
- Breaking News
- Featured Stories
- Categories
- Video Content
- Trending Content
- Market / Business Updates
- YouTube Content
- Live Streaming
- Social Media Updates
Up to 20 Page Layouts / Templates
Different layouts will be developed for varied content requirements; final layouts will be confirmed during UI/UX and development.
CMS & Admin Panel
A central control layer to manage website and mobile application content.
- Dashboard
- Homepage management
- News/article management
- Category & sub-category management
- Image management
- Video management
- Reel management
- Author/reporter management
- Location management
- Premium/free content
- Advertisement management
- Subscription management
- Research/report management
- Mandi/market data management
- Notification management
- Newsletter management
- SEO management
- Analytics & reports
User Roles & Access Management
Role-based access ensures each user can access only the modules and actions assigned to their role.
Primary Roles
- Super Administrator
- Chief Editor
- Sub-Editor
- Reporter
- Data Operator
- Research Team / Analyst
- Advertisement Manager
- Subscription Manager
Permission Controls
- Create
- Edit
- View
- Approve
- Publish
- Unpublish
- Delete
- Manage
- Export / report access
Editorial Workflow & Approval
A defined approval process will be implemented for all content before it goes live.
- Reporter creates and submits content.
- Sub-Editor reviews and edits the content.
- Sub-Editor can add images, videos, tags, SEO details and location.
- Content moves to the approval stage.
- Chief Editor can approve, reject or send content back for correction.
- Approved content can be published or scheduled.
- Only approved content will be available for publishing.
- If content is edited after approval, it can again go through the required approval stage.
- Published content can be unpublished by authorised users.
Content Editing, Deletion & Version Control
Different users will have different rights for editing and deleting content.
- Draft status
- Submitted status
- Under Review
- Approved
- Published
- Rejected
- Unpublished
- Role-based editing rights
- Restricted deletion rights
- Revision history
- Previous version tracking
- Editor name
- Date and time of changes
Activity / Log Sheet
A central activity log will maintain important actions performed inside the platform.
- User name
- Action performed
- Content/module
- Date and time
- Approval/rejection
- Publishing/unpublishing
- Editing activity
- Deletion activity
- Previous & updated values where applicable
- Login/access information where applicable
Reporter Management
Individual reporter accounts with controlled access based on location and field assignments.
- Reporter login
- Reporter profile
- Location allocation
- State allocation
- City/district allocation
- Market/Mandi allocation
- Field/beat allocation
- Content submission
- Submitted content
- Approved content
- Rejected content
- Published content
- Reporter-wise reports
Subscription & Paid Categories
The platform will support subscription-based content with flexible free and paid access.
- Individual commodity subscription
- Sub-category subscription
- Full-platform subscription
- Premium articles
- Premium research
- Exclusive reports
- Premium market/data content
Payment Gateway Integration
Subscription payments will be integrated into the platform with automated status and access handling.
Payment Flow
- Subscription plan selection
- Checkout
- Payment gateway
- Success/failure handling
- Transaction ID
- Payment status
- Automatic activation
- Subscription expiry
- Renewal
- Cancellation
- Payment history
Automatic Invoice Generation
After successful payment, the system will automatically generate a detailed invoice for the customer.
Invoice Details
- Invoice number
- Customer name
- Date
- Subscription plan
- Amount
- Tax/GST
- Payment reference
- Subscription validity
- Company details
Invoice Delivery
Invoices can be downloaded by the customer and sent automatically through email.
Exclusive Reports & Research
A dedicated section for research, exclusive reports and analytical content.
- Exclusive reports
- Research articles
- Analytical content
- Premium/free access
- Researcher/author information
- Categories and tags
- Publish/schedule option
- Report archive
- Search
- Subscription-based access
Mandi / Market Data
The platform will support market and mandi data management.
- API/exchange data integration where available
- Manual data entry
- Data validation
- Data correction
- Approval workflow
- Location-wise data
- Market-wise data
- Commodity-wise data
- Date-wise search
- Historical data
Mobile Application — Android & iOS
Android and iOS applications will be developed using the central backend/API.
- User registration/login
- User profile
- News
- Categories
- Premium content
- Videos
- Reels
- Market/mandi data
- Search
- Bookmarks/favourites
- Personalised content
- Push notifications
- Subscription
- Payment
- Live YouTube content
- Deep links
Video, Reels & Media
The platform will support multiple formats of video content and audience interactions.
- Short-form reels
- Long-form videos
- Multiple videos in articles
- YouTube integration
- Embedded video player
- Live streaming
- Vertical reel experience
- Like/share/save
- Related videos
- Video categories
- View tracking
Search & Content Discovery
Users will be able to search and filter content using multiple parameters.
- Keywords
- Categories
- Sub-categories
- Commodities
- Country
- State
- City
- Mandi
- Date
- Content type
- Premium/free
- Author/reporter
Location-Based News
A structured location hierarchy will support local content discovery and operational allocation.
- Location-based news
- Location-based search
- Reporter allocation
- Mandi data
- Local content discovery
- Location-specific notifications
Advertisement Management
The CMS will provide advertisement management for Google and direct/private advertising.
- Banner advertisements
- Slider advertisements
- Website advertisements
- Article page advertisements
- Market/data page advertisements
- Mobile application advertisements
- Campaign start/end dates
- Advertisement reporting
Notifications & Newsletter
Targeted notifications and a complete newsletter workflow for audience communication.
Notifications
- Breaking news
- Category-based
- Commodity-based
- State/city-based
- Mandi-based
- Premium content
- Research/report
- Video
- Live session
- Subscription
- Custom notifications
Newsletter
- Newsletter creation
- Preview
- Editing
- Approval
- Scheduling
- Sending
- Newsletter reporting
YouTube & Live Streaming Integration
YouTube integration and live streaming functionality will be incorporated into the platform.
- YouTube video integration
- Latest videos
- Video sections
- YouTube channel integration
- Embedded video player
- Live YouTube stream
- Live streaming section
- Active/live broadcast display
SEO Integration
SEO controls will be available within the backend, alongside analytics and sharing integrations.
- Page-wise SEO title
- Meta description
- SEO-friendly URLs
- Heading structure
- Image ALT text
- XML sitemap
- Robots.txt
- Search engine indexing
- Schema/structured data where applicable
- Google Search Console
- Google Analytics
- Social sharing
Data Flow
Core platform flows connecting editorial, market data, subscriptions and reporting.
22.1 News & Content
22.2 Market Data
22.3 Subscription
22.4 Activity Tracking
Security, Testing & Deployment
Security controls, testing, UAT support and production deployment are included.
- Secure login
- Role-based access
- Password security
- API authentication
- Input validation
- Secure file uploads
- Database security
- Backup setup
- Activity logging
- Responsive testing
- Functional testing
- Payment testing
- Workflow testing
- UAT support
- Bug fixing
- Production deployment
Project Phases & Timeline
The complete project timeline will be 90 days from the official project kick-off.
Project Cost
One-time project development investment covering the scope defined in this proposal.
| # | Service | Cost |
|---|---|---|
| 01 | Logo Revamp & Branding | ₹30,000 |
| 02 | UI/UX Design – Website & Mobile App | ₹50,000 |
| 03 | Website Development & 20 Page Layouts | ₹1,50,000 |
| 04 | CMS, Admin Panel & Backend | ₹1,00,000 |
| 05 | Android & iOS Mobile Application | ₹1,25,000 |
| 06 | Editorial Workflow, Roles, Approval & Audit Logs | ₹60,000 |
| 07 | Subscription, Payment Gateway & Auto Invoice | ₹45,000 |
| 08 | Mandi/Market Data, Research & Exclusive Reports | ₹45,000 |
| 09 | Video, Reels, Notifications & Newsletter | ₹35,000 |
| 10 | SEO, Analytics, Security & Integrations | ₹40,000 |
| 11 | Testing, Deployment & Training | ₹40,000 |
| 12 | Project Management & Final Handover | ₹30,000 |
| TOTAL PROJECT COST | ₹7,50,000 | |
Website & Platform Maintenance
Ongoing website/platform management and technical support after project completion.
Monthly Maintenance Plan
Content updates · technical maintenance · bug fixing · monitoring · SEO support · backup/security · performance monitoring · YouTube/social support · general technical assistance
Final Deliverables
At project completion, Market Times TV will receive the following deliverables.
- Updated brand identity
- Brand guideline
- Website UI/UX
- Responsive website
- CMS/Admin Panel
- Android application
- iOS application
- Role-based access system
- Reporter management
- Editorial approval workflow
- Content version control
- Activity/audit logs
- Subscription system
- Payment gateway
- Automatic invoice generation
- Exclusive reports/research module
- Mandi/market data module
- Video and reels module
- YouTube/live streaming integration
- Notifications
- Newsletter system
- SEO setup
- Analytics integration
- Testing and deployment
- Training and handover